Company Philosophy

As a company engaged in Honda mobility development, Honda Techno Fort shares in the enduring beliefs of the Honda Group, including “Respect for the Individual” and “The Three Joys.”

Respect for the Individual

Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.
Equality means to recognize and respect individual differences in one another and treat each other fairly. An individual’s race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual’s opportunities.
Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities. The relationship among associates at Honda should always be based on mutual trust.

The Three Joys

The Joy of Buying
The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.
The Joy of Selling
The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.
The Joy of Creating
The joy of creating occurs when Honda associates and suppliers involved in design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Mission Statement

We, as assembled mass of R&D specialists, contribute to the society by committing Honda’s mobility development with our technology competence and agility as results of sustained self-education.

Management Policies

We see safety and confidentiality as the most important factor.
We have dreams and keep youth.
We commit work with sense of pride and responsibility.
We corporate others to create safe and sound workplace.
We respect others and behave properly not to cause troubles.